Freelancer at 13. Founder of several companies at once. I build, learn out loud and write down what works.

Read my story

150+ clients ₹1 lakh at 19 3 companies running

AARUPADAIYAR

Trusted by founders and teams I have worked with

    Hello there

    01 · Roots

    Building from
    India

    Raised among many languages, crafts and ideas. I build for that range.

    Indian cultural heritage
    02 · Person

    I’m
    Aarupadaiyar

    Freelancing since 13. Cofounder and CTO. Always learning something new.

    Portrait of Aarupadaiyar in a black turtleneck and blazer
    03 · Craft

    Freelancer,
    founder, polymath

    Code, content and communication. Many hats, one standard.

    I started freelancing in grade ten. Now I run companies, learn new skills in public and share what I find along the way.

    The story so far

    From a grade 10 laptop to a portfolio of companies

    Every step came from taking the next paid problem, not from a master plan.

    Read my full story
    1. 13

      Grade 10 and first freelance work

      I started grade 10 in 2018, at 13, and began freelancing in digital marketing and modelling the same year. I learned to scope, quote, ship and chase payments long before college.

      Early freelance days
    2. 19

      ₹1 lakh a month

      In my first year at LPU I started managing social media for a top Bollywood celebrity at ₹1 lakh every month. I also built websites and tutored students across five countries.

      The first 1 lakh milestone
    3. 150+

      Clients and counting

      Founders, teams and creators trusted me with real problems. Each project taught me a new industry, a new way to communicate and what good work feels like to the person paying for it.

      Working with clients
    4. 3

      Companies at the same time

      Freelancing turned into building. Today I run ruro, trafy and stat6 in parallel, and I play a different role in each one.

      Building several companies
    Trusted by 150+ clients

    150+ clients.
    Countless wins.

    Founders and teams who handed me an idea and expected it back finished, on time and better than they pictured.

    Testimonials

    Delivered, and here is what they said.

    Three clients, three kinds of work, and what they said after.

    On Instagram

    Playing the long game

    Follow on Instagram

    Live from Instagram 4,125 followers AI × Business × Finance × Systems
    9:41@theleveragegame

    Many hats

    One person, several companies

    Open a folder to see what I do inside it.

    Aarupadaiyar

    Outside the work

    What I practise every week

    Speaking, writing, languages and systems. The skills I keep sharpening so the work keeps getting better.

    001 / 006

    WIREFRAME

    Writing

    Notes from the build

    Open the blog

    Have a problem worth solving?

    Tell me what you are building. I reply to every serious message.

    Message me on LinkedIn