The story so far

From a small town in Tamil Nadu to building companies

Every chapter, including the failures, the money that disappeared and the people who helped me through it.

Start from the beginning
13Age I started freelancing
1600Out of 1600 in the SAT
₹1 lakhA month at 19
₹9 lakhIn one month, second year
3Companies today
01Childhood
Tamil Nadu

What do you want to become?

I was born and brought up in a suburb in Tamil Nadu, India. Everyone asks a child what they want to become, and my answers kept changing. First I said politician: I wanted to be the Chief Minister, then the Prime Minister of India. Later it turned into medicine and becoming the dean of a hospital. Then a leader, then a businessman.

The job changed every time. The passion never did: I wanted to lead, not to obey someone.

Me as a baby
Where it started
Three children on a staircase
Small town, big questions
Me as a child next to a peacock statue
Always curious
02School
Grade 8 to 12

A quiet student who kept winning

I won a gold medal in the International Mathematics Olympiad and a silver in the International Chemistry Olympiad, and I scored 1600 out of 1600 in the SAT.

I started grade 10 in 2018, at 13, and grade 12 in 2020, at 15. That put me ahead of most of my class in age.

I was never loud. I am quiet and distant, and from grade 8 to grade 12 a teacher, Sahitha Synab, helped me feel confident about who I was. She is the reason I could be myself at school.

Receiving a trophy on stage at school with teachers and the principal
School award day, 2019
Me as a young child in school uniform with a notebook
School uniform, notebook, pencil
Me as a child dancing in a doorway
Growing up
03Age 13
2018

First gigs, first rupees

At 13 I started freelancing in digital marketing and modelling. The modelling was cover photos, a few magazines and some clothing shoots. The digital marketing was where I saw something much bigger, so I went deeper into it. I started earning a thousand or two at a time, and I began teaching at the same time.

From 13 to 18 I managed social media for small celebrities. It was not glamorous, but it taught me to deliver, to communicate and to get paid.

Posing in a blue hoodie, mask and mirrored sunglasses
Modelling days
042021 to 2023
Two year gap

Two years to understand myself

From 2021 to 2023 I took a two year gap. I tried several things. Medicine was one of them, and I realised it was not for me, because I did not want to earn my money through a service business.

What I found instead was fascination: with computers, with AI and programming, and with fashion. That is where I felt the money and the meaning were. During this time I finished a fashion diploma and a master level course in psychology and counselling, and I kept freelancing.

Selfie on a leafy street in a pink hoodie with a backpack
The gap years
Selfie on a terrace with clothes pegs on my head
Not taking myself too seriously
Selfie in front of a dartboard and a birthday banner
Birthday
Selfie in a pink shirt shielding my eyes from the sun
Figuring it out
05Age 19
2023 · LPU

₹1 lakh a month in my first year

I did not go to a big college. I went to LPU, a tier three college, and in my first year I got a client who paid me ₹1 lakh every month to manage social media for a top Bollywood celebrity. At 19, that was huge.

I also started building websites for clients, from e-commerce to Shopify, working with businesses in the UAE, the Philippines, the USA, the UK and China. The biggest single project paid about ₹6 lakh. In one month of my second year, several clients together paid me ₹9 lakh.

Selfie on the LPU campus in a white t shirt
First year at LPU
Selfie in glasses with a peace sign
Between classes
Selfie in sunglasses and headphones on a wide staircase
Always with headphones
Selfie in a lift wearing glasses and headphones
Lift selfies

In parallel I tutored. SAT, CBSE and GCSE for the UK syllabus, for students from the UK, the US, China, the Philippines and Zimbabwe. By my second year I charged around ₹4,000 per session.

Part one

GenA Agency

In college I started GenA Agency and we took on client work, including content shoots like the ones below. Running it taught me what it means to have other people depend on you.

It did not last, and it failed. But it showed me where I was lagging and what I had to fix.

On a client shoot
Shoot time
Content day
Part two

Failing at content creation, six times

Alongside everything else I kept trying to become a content creator, and I failed six times. I tried multiple niches. Each one looked right on paper and felt wrong on camera.

Eventually I understood why. The person in those videos was artificial. He was a version of me built for an audience, not the real me. So I changed the experiment: I started recording the real me, and I started the Instagram page thechaoskid.aaru.

I am continuing again, and this time I am not performing.

My third attempt
Follow @thechaoskid.aaru
Part three

Winning, and running the stage

College is where I started winning in rooms full of competition. I won multiple hackathons and other competitions, and the trophies below come from those wins.

I also organised GDSC WOW 2024 with my team, the biggest Google Developer Student Clubs event in India. It was one of the most life changing events of my life.

Speaking at a podium with the LPU logo
Speaking at LPU
Selfie with my team in front of a packed hall at the WOW event
With the WOW team, hall filling up
Holding a Cyber Sentinels attendee pass dated 26 January 2024
Cyber Sentinels, 26 January 2024
Receiving a trophy on stage at LPU Hi Flyers
LPU Hi Flyers
Close up of receiving a trophy on stage
Another trophy
Holding a winner trophy
Winner
Receiving a trophy in a classroom
One more for the shelf
Part four

The people who let me be myself

The most important thing I found in college was not a trophy. It was people. My friends Anchal and Aradhya let me be myself, helped me trust people, and helped me discover who I actually am.

With friends in a purple lit room, holding two kittens
Late nights, good people, two kittens
Silly selfie with a friend on a campus bench
Laughing on campus
Mirror selfie of four friends in a pink shop
All of us in one mirror
Mirror selfie with a friend in funny animal hats
Funny hats, no pretending
06Before and
during college

The things that did not work

I tried to grow from a freelancer into an agency. It went smoothly for six months. The difference between freelancing and an agency is the number of people you depend on, and managing a team at that age was hard, even with good people. I ran it for a year and closed it.

In college I kept trying: PG room services, real estate, a T-shirt business, digital marketing, and GenA Agency, which failed too.

My grades paid for it as well. In my second and third semesters I got distracted by everything happening around me. I had always been a topper, and my CGPA fell as low as 7. I messed up, and I know it.

Every failure showed me where I was lagging and what to fix. That mattered more than any win.
07October 2024
Second year

Moving out, looking around

College took me to Punjab, and Punjab made me explore. I travelled all the way to Kashmir, and the trip became a reset: quiet gardens, apple orchards, boats on Dal Lake and a lot of time to think.

Standing under an old stone arch in Kashmir
Kashmir, October 2024
On a shikara boat on Dal Lake
Dal Lake
Selfie in a woollen cap among tall trees
Cold mornings
In an apple orchard
The orchards
Holding a white rabbit in an orchard
A new friend
Standing on a small wooden bridge in a mountain meadow
Meadow walk
08June 2026
End of third year

Placement or entrepreneurship?

I finished my third year in June 2026, and before that I had to choose: build my own thing or take a placement. I picked the placement because it felt safe, and it was the one time I did not push my limit.

My very first interview went badly. I failed it, and I am keeping the photo anyway.

Laughing in a suit and tie on campus, from my first interview
My first interview. I failed it miserably.

Life had other plans. I joined Trafy, a tech startup, as an intern. On day one I told the CEO the plan was wrong and the product had to change. On day two he asked me to propose a new plan, and by that evening I had a full time offer. I counter offered with a founding member role, and by day three I had it.

The product I suggested changed Trafy's direction. I bought stakes in the company and became cofounder and CTO, and I also became a cofounder of stat6. I turned down a ₹36 LPA full time package to do it.

That was the start of my Chennai chapter, and the promotions came one after another: from intern to full time, to founding member, to cofounder and CTO.

In a white shirt and black waistcoat by a window
Where Chennai began
Posing in headphones
From intern to full time
Selfie in a beige shirt in a lift
Founding member, then cofounder and CTO

Around the time I joined Trafy in Chennai, I recorded my first commercial podcast. I recorded two podcasts in the same session, and it went great.

My first commercial podcast, in Chennai
09Chennai

The year the income went to zero

A salary is steady. A founder in an incubated startup puts every rupee into salaries and the product, and profit comes later. My income dropped to zero.

Chennai hit me all at once: managing finance, adult responsibility, and living with strangers for the first time. I had always lived alone, comfortably, on my own terms. Going from that to this pushed me into depression. I felt my freedom was gone, because money quietly carries respect, dignity and freedom.

Selfie in a cap and white headphones on a roadside, looking serious
A photo I took in the middle of it

I also saw how people looked at me differently once they learned I was no longer the person with the big numbers, just someone running a startup. It hurt. It also taught me something I will not forget.

If you lead, some people will dislike you. If you shine, some will dislike you for no reason. That is not a reason to dim.
10Right now

Still recovering, one page at a time

I am not fully recovered, and I will not pretend otherwise. I am recovering, and reading is a big part of it. I once had a library of 300 to 400 books, and I sourced and read them all by myself from many places.

The other half is fashion. I am a fashion addict. I have done many photo shoots and sourced rare pieces, including a Korean brand trench coat that was once worth about ₹8 lakh and a leather coat from Italy.

11People who
shaped me

The people behind the story

School

Sahitha Synab

My teacher from grade 8 to 12. She helped me feel confident about who I am.

College

Rachit Garg

My dean at college and a mentor who pushed me to think bigger.

Chennai

Steven Bennett

My cofounder. He taught me how politics and geopolitics shape business, and how to treat people and talk to them. He feels very close to me.

stevenbennett.in ↗
12Today
Fourth year

Three companies, three different roles

I finished my third year in June 2026 and started my fourth in August. In between, the companies started.

June 2026

Trafy

Cofounder and CTO. A martech and social media platform. I own the technology.

trafy.si ↗
June 2026

stat6

Cofounder. Custom software, AI agents and automation, with a product in incubation. Operations, clients and product.

stat6.si ↗
October 2026

ruro

Founder. A digital identity studio that builds personal websites for founders and executives.

ruro.in ↗

The story is still being written. If you want to build something together, I would like to hear it.